Having a company page on LinkedIn is a must for ventures of all sizes today. As a business networking platform, it is designed for firms and individuals to interact and possibly collaborate with one another.
That said, learning how to connect with fellow industry leaders and potential employees by mastering a company LinkedIn page is vital for success in the online sphere. And though it’s relatively simple to create a LinkedIn company page, maintaining it and handling it the right way is a different story.
Here are ways to handle your LinkedIn page for optimum results.
Experiment often
In the world of digital marketing, the only experts are those who pay close attention to trends. In fact, there’s never going to be one surefire way to connect with your audience. While this may sound like it’s a hard skill to master, the bright side is that even rookies can get a trend started.
For one, the key to a successful company LinkedIn page is to experiment with the kind of content you put out. If you’re wondering what to post on the LinkedIn company page, here are a few ideas:
1. Third-party content
Sharing posts from other firms and profiles can help increase social connectivity. Sharing third-party content can also increase your audience and help you extend your reach.
2. Interactive text posts
Interactive text posts are gaining more popularity on LinkedIn. For one, it helps cut down on the walls of text on your feed. Plus, it’s a good way to gauge how your audience is feeling. In addition, you can get to know your audience better by getting their take on various matters.
3. Photos, illustrations, and video clips
Videos, photos, and illustrations of your company or service can help your audience get a visual perception of who you are. As a result, your audience will be more familiar with you and make your firm look more relatable.
Research what people want
Thankfully, LinkedIn has an in-built system for data analytics to monitor your page’s key performance indicators. This is gold when you want to know what type of content your audience wants.
Aside from that, you can also use insights from interactive posts and follow trend pages to find the best options for your page. Industry trends are constantly changing, so make sure you are up-to-date with the latest news and developments in pop culture, especially in your field.
Be educational
It’s not enough that you stock up on knowledge about the latest trends; you also have to bring your spin into your page. Be educational about the values you want to imbue to your audience.
However, be cautious and experiment with how you set your tone when making these posts. After all, you want to be educational but not preachy. Make sure to use a friendly tone to make your post palatable to your audience.
Schedule content in batches
Content strategizing is another key aspect of managing a company’s LinkedIn page. That said, it’s best to use content scheduling tools to plan content. This will allow you or your page handler to breathe a bit more easily.
In addition, it will also ensure that you don’t miss out on holidays or other occasions on your timeline. This will help make your profile relevant and up-to-date.
Why have a company LinkedIn page?
But out of all the social media platforms, why LinkedIn?
LinkedIn is a hotspot for corporate connections. Here, businesses and people assertively try to connect. Because of this, a good company profile on this platform can help you engage with more people and gain a steady reputation.
To get you started, here’s how to create a company LinkedIn page.
You can start by signing in to your personal LinkedIn profile and going to the Work tab. From there, you can create a company page. The rest is simple. Fill out the details of your company, add some marketing collaterals, and describe your firm and your brand identity.
Boosting profiles and creating an online persona is difficult, but it doesn’t have to be. It’s okay to try and fail at your posts and impressions. Social media management, after all, is a constant process of learning and recalibrating.
