How to start
Having a public Facebook page is a great way to connect with your audience online. In fact, it serves as your online profile for your company. That being said, here’s a short step-by-step guide on how to create a Facebook page for business.
Sign up
A company Facebook page requires a personal Facebook account. Here, you’ll have to fill out your company name, description of your business, and business category.
Boost your profile
You’ve done the basics. Now, it’s time to boost your profile by adding pictures to your page. Then, find a cover page that can convey your brand’s personality. Next, add your business details, so people know more about your company. You can add your website URL, location, business hours, price range, and more so people know you are a real business.
Create your post
Celebrate your entry to Facebook by crafting your first few posts and inviting other pages to like your pages. Thankfully, Facebook makes it easy for you to schedule posts ahead of time so you can rest easy.
Guidelines for posting
- Make actionable posts
Reactions and comments help you get to know your audience’s preferences. Make your posts actionable by leaving links and resources in your post caption or comments section.
- Keep posts simple but creative
Meanwhile, simple and straightforward posts work best on this platform. In fact, a dash of creativity by using witty quotes or pop culture references can go a long way.
- Pin important posts
You can pin exciting announcements or the latest campaigns at the top of your Facebook page for easy navigation.
Creating a knowledge base for FAQs
Facebook provides a chatbox for company pages. Here, chatbots can reply automatically to customers for easier communication. Page handlers can create premade message templates to answer queries or provide support for customers.
What kind of content?
Company Facebook pages have different ways of doing their content. You can do this by creating interactive posts to gauge what they like to see from you. You can also choose to do this in a more straightforward way and ask your customers directly through an interview.
Find your content strategy
Depending on your business, you have to find the best way to make your content stand out. Posting great content isn’t enough; you’ll often need to have an aggressive marketing strategy.
As a business owner or manager, it might be too much on your plate to handle these. That’s why graphic designers, copywriters, and social media marketers will be your best friends. With them, you can boost posts and create paid advertising campaigns for your brand.
Keep your eyes on the prize
It takes a team to run a Facebook page. As you grow your page, you get more things to consider. Posting dates and times, the kinds of content you put out will all mean more to you and your team.
Because of this, it’s best to keep in mind what your goal is and who you are creating this campaign for. Running a page isn’t easy by any means, but it is gratifying for any business.
By now, you might think that Facebook is an obsolete platform. After all, Gen Z has taken over Tiktok, and the other generations are using Instagram and Twitter. But Facebook still proves its dominance with 1.82 billion daily users. Aside from that, 200 million businesses still rely on Facebook for digital marketing. This is why a company Facebook page is still important for ventures of all sizes. Besides, a Facebook business page costs nothing to make, so why not give it a try?
How to start
Having a public Facebook page is a great way to connect with your audience online. In fact, it serves as your online profile for your company. That being said, here’s a short step-by-step guide on how to create a Facebook page for business.
Sign up
A company Facebook page requires a personal Facebook account. Here, you’ll have to fill out your company name, description of your business, and business category.
Boost your profile
You’ve done the basics. Now, it’s time to boost your profile by adding pictures to your page. Then, find a cover page that can convey your brand’s personality. Next, add your business details, so people know more about your company. You can add your website URL, location, business hours, price range, and more so people know you are a real business.
Create your post
Celebrate your entry to Facebook by crafting your first few posts and inviting other pages to like your pages. Thankfully, Facebook makes it easy for you to schedule posts ahead of time so you can rest easy.
Guidelines for posting
- Make actionable posts
Reactions and comments help you get to know your audience’s preferences. Make your posts actionable by leaving links and resources in your post caption or comments section.
- Keep posts simple but creative
Meanwhile, simple and straightforward posts work best on this platform. In fact, a dash of creativity by using witty quotes or pop culture references can go a long way.
- Pin important posts
You can pin exciting announcements or the latest campaigns at the top of your Facebook page for easy navigation.
Creating a knowledge base for FAQs
Facebook provides a chatbox for company pages. Here, chatbots can reply automatically to customers for easier communication. Page handlers can create premade message templates to answer queries or provide support for customers.
What kind of content?
Company Facebook pages have different ways of doing their content. You can do this by creating interactive posts to gauge what they like to see from you. You can also choose to do this in a more straightforward way and ask your customers directly through an interview.
Find your content strategy
Depending on your business, you have to find the best way to make your content stand out. Posting great content isn’t enough; you’ll often need to have an aggressive marketing strategy.
As a business owner or manager, it might be too much on your plate to handle these. That’s why graphic designers, copywriters, and social media marketers will be your best friends. With them, you can boost posts and create paid advertising campaigns for your brand.
Keep your eyes on the prize
It takes a team to run a Facebook page. As you grow your page, you get more things to consider. Posting dates and times, the kinds of content you put out will all mean more to you and your team.
Because of this, it’s best to keep in mind what your goal is and who you are creating this campaign for. Running a page isn’t easy by any means, but it is gratifying for any business.
